Hack-a-thon 2024 (Money Magnet)
Created an AI-powered solution that helps users create and stick to budgets, save for their financial goals, and gain control over their financial well-being.
CONTEXT
Young professionals, primarily families, encounter challenges in managing their personal finances effectively. These challenges may stem from diverse financial goals, varying income sources, and fluctuating expenses. Some families even struggle to create and stick to a budget, while others find it challenging to save for goals like buying a home, education, or retirement. The market gap lies in the absence of a solution that seamlessly integrates AI into personal budgeting and accounting.
ROLE
Product Designer
TOOLS
Pencil, Paper, Discord, Figma, Figjam
TIMELINE
March 2024 (3 week Hack-a-thon)
THE PROBLEM
Young professionals, primarily families, encounter challenges in managing their personal finances effectively. These challenges may stem from diverse financial goals, varying income sources, and fluctuating expenses. Some families even struggle to create and stick to a budget, while others find it challenging to save for goals like buying a home, education, or retirement.
PERSONAS
​The target audience for the user research study can be categorized into two distinct user segments, each representing a primary user group with specific characteristics and needs:
GOALS
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Users can establish an account and onboard in minutes with minimal, but intuitive questions.
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Users can analyze spending patterns across multiple accounts (checking, savings, credit) for multiple people within a single household — such as a married couple.
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Users are able to receive AI-driven insights with personalized financial guidance based on individual needs, goals, spending habits, and lifestyles.
WORKING CROSS-FUNCTIONALLY
Hack-A-Thon's pair up several people from different disciplines (Engineers, Designers, Data Scientists etc.) with the hope of creating an innovative product or solution to a problem. Collaboration across diverse disciplines was the cornerstone of our success. It exemplifies how interdisciplinary teamwork can lead to innovative, user-centric solutions and provides valuable lessons in communication and flexibility.
RESULTS
This project won first place in all 3 categories, "Best UX", "Best Technical Implementation", and "Best Overall". Check out the featured piece below: