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Roundtable Reader

Web (Berkeley Research Group) - 2023

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Berkeley Research Group is dedicated to facilitating the collaboration between pharmaceutical manufacturers and 340B covered entities. Their mission to enhance transparency within the 340B program underscores the importance of designing clear, accessible pathways for users. Our design approach prioritizes simplicity, ensuring that complex healthcare data is presented in an easy-to-understand format. 

My Role

As a product designer working on the 340B Roundtable news platform, my role was all about crafting a user-focused and visually engaging digital experience. My main goal was to translate complex healthcare data and news into intuitive, accessible, and visually compelling designs.


By understanding the unique needs of our audience, I ensured that the platform's interface was not just functional, but a delight to interact with. This project was all about transforming data into digestible insights and shaping the future of healthcare communication.

What were we trying to solve?

Our primary focus was to alleviate the pain-points experienced by stakeholders in the healthcare industry.
Users were grappling with the challenges of sifting through a vast sea of complex data and regulations within the 340B program. They were often overwhelmed by the sheer volume of information and the need to stay up-to-date with ever-evolving healthcare policies.
Our goal was to provide a solution that simplifies this process, offering a user-friendly platform that curates and delivers crucial information, making it more accessible, understandable, and ultimately empowering our users to navigate the intricate healthcare landscape with confidence.

Currently, our users have to search through emails sent by 340B Roundtable in order to find past articles. They do not have a single location to view and search through all articles. We needed a centralized location to store and share all publications for our users.

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Creating a user flow

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Mapping out all tasks a user can complete

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Early Wireframes

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Finalized MVP Information Architecture

After testing some of our wireframes and early prototypes with our users, we were able to nail down a finalized information architecture for the MVP of our product.

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After a million iterations, this is where v1 ended up in prod

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What I learned

User-Centric Design Matters
The project reinforced the importance of starting with the end-users in mind. Understanding their needs, pain-points, and goals is the foundation of effective UX design. We learned that conducting user research and incorporating feedback at every stage of the project is non-negotiable.

Testing and Iteration Drive Improvement
Continuous testing and iteration are vital for refining the user experience. We discovered that design is an iterative process, and even small adjustments based on user feedback can have a significant impact on usability and overall satisfaction. This experience emphasized the need to build flexibility into project timelines for ongoing refinements.

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