The Demex Climate Center ™
Web App (Demex) - 2021
The Demex Group is a design-driven startup specializing in risk management solutions, particularly tailored for insurers and businesses exposed to extreme but non-catastrophic weather events. Their design approach focuses on crafting innovative and customized solutions, including Operational Climate Risk Coverage and Retained Climate Risk Reinsurance.
In a world where financial losses from non-catastrophic extreme weather have surged significantly, Demex's design philosophy is to calibrate financial strategies to hyper-localized weather patterns. This approach minimizes underwriting losses for insurers and ensures corporate profit stability from their clients.
As the founding designer and also a full-stack developer at The Demex Group, I embarked on a unique journey when I joined the company in early 2020. With a startup in its infancy, I found myself in a pivotal position within the product team, allowing me to dive deep into understanding our users and product from the ground up.
My role was to create the Demex Climate Center, a free platform that empowers users worldwide with detailed climate information. This tool would enable business owners to safeguard their revenue against anticipated weather events, providing actionable insights and risk mitigation strategies.
What were we trying to solve?
In our journey to design the Climate Center, our primary focus was addressing the pressing pain-points faced by a diverse range of users, from business owners to policymakers. The Climate Center, a free public platform, provides a powerful solution to the critical need for in-depth climate insights.
Our design strategy centered around delivering accessible and comprehensive climate trend analysis for over 60,000 global cities. We recognized the need for a user-friendly, at-a-glance representation of localized climate trends and year-to-year weather variability, spanning essential variables like summer heat, winter chill, rainfall, and snowfall.
This approach was driven by the profound understanding that weather fluctuations impact every economic sector. From construction to agriculture and energy production, the American Meteorological Society's estimate of $485 billion in annual economic activity at risk due to weather variations underscored the urgency of our mission.
Our product design story revolves around creating a dynamic and informative platform that empowers users with over 650,000 unique climate assessments, helping them make informed decisions to safeguard their interests and mitigate climate-related risks. By incorporating a vast dataset into a user-friendly interface, we aimed to contribute to enhancing resilience in the face of unpredictable weather, and make a tangible impact on a global scale.
We utilized existing clients as well as Usertesting.com to gather a pool of 50 participants into our study. The insights gained from the study were crucial in guiding our design decisions down the line. Here's what we learned: